top of page

A CigarBlondie Smile Unveils the Artistry Behind Nova Cigars' Exquisite Creations

Leonor Abzaradel, also known as Leo or CigarBlondie, has emerged as a prominent figure in the cigar industry, leaving an indelible mark on the world of cigars.

A CigarBlondie Smile Unveils the Artistry Behind Nova Cigars' Exquisite Creations

A CigarBlondie Smile Unveils the Artistry Behind Nova Cigars' Exquisite Creations

Leonor Abzaradel, also known as Leo or CigarBlondie, has emerged as a prominent figure in the cigar industry, leaving an indelible mark on the world of cigars. Hailing from Montevideo, the capital city of Uruguay, she grew up in a country renowned for its vibrant traditions and rich cultural heritage. Despite Uruguay's modest size with a population of under four million, it boasts a remarkable reputation as the birthplace of tango, producer of exquisite tannat wines, and home to breathtaking beaches and the beloved yerba mate, its national drink.

Leonor's journey began when she ventured abroad for her high school education. Upon completing her studies, she joined a renowned advertising company, embarking on a career in marketing and advertising. Driven by her thirst for new challenges and an unwavering determination to achieve excellence, she set her sights on pursuing the coveted "American Dream" and decided to make the vibrant city of New York her new home.

Like many immigrants in a bustling metropolis like New York City, Leonor encountered numerous hurdles along the way. However, her resolute determination to succeed and contribute to the country that had welcomed her pushed her forward. Recognizing the value of her multilingual skills and experience in the advertising industry, she saw an opportunity in the hospitality business, where she believed her unique assets could thrive. Thus, she delved into the world of hospitality, aspiring to carve a name for herself.

Leonor's unexpected introduction to the cigar industry came about through a friendly competition with her father during one of his visits to New York City. Their visit to Club Macanudo, a prestigious cigar lounge owned by General Cigar, sparked her passion for cigars. Eager to develop her newfound interest, she steadily climbed the ranks to become the assistant manager of the establishment, ceaselessly pursuing excellence.

After four successful years at Club Macanudo, Leonor realized that to advance her career in the cigar industry, she needed to deepen her knowledge and understanding. Consequently, she applied for a position as a retail salesperson at the iconic Nat Sherman Townhouse, a place steeped in history and expertise. It was within the walls of this renowned establishment that she immersed herself in the world of tobacco, exploring its diversity, passion, and familial bonds it fosters.

Empowered by her growing expertise and unwavering passion for cigars, Leonor embarked on an entrepreneurial journey of her own. After spending a year with Nat Sherman, she became the Assistant Manager at Casa De Montecristo, operating two cigar lounges in Midtown Manhattan. After 2 years of success, she was asked to relocate to Boca Raton and run the newly opened Casa De Montecristo location. Her move to Boca Raton marked the beginning of her Nova Journey because, in 2019, she assumed the role of CEO of NOVA Cigars. Setting NOVA Cigars apart from the crowd, she adopted an innovative approach that catered to a wide range of cigar enthusiasts, from novices to seasoned smokers. Her vision was to provide a cigar for every occasion, ensuring that everyone could indulge in a unique and exceptional high-quality product.

In her role as a leader, Leonor firmly believes that effective communication is paramount. Not only does she prioritize maintaining open lines of communication with her team, but she also values client feedback. She understands the power of sharing personal experiences, fostering growth, and empowering everyone involved.

As a CEO, Leonor has come to recognize the significance of building strong relationships with her employees. Trust and credibility are vital elements in garnering support from her team, as she firmly believes that strong foundations are crucial to achieving success. She acknowledges the pivotal role that women play in the cigar industry and understands the value of their perspectives and experiences. By amplifying women's voices and creating opportunities for them to thrive, Leonor envisions a future where manufacturers and retailers alike can explore new horizons.

When it comes to working with a spouse or partner within the same organization, Leonor perceives it as a benefit. She believes that spending more time together can strengthen a relationship and cultivate deeper bonds. By aligning their goals and sharing responsibilities, couples can create a harmonious and prosperous work environment.

One thing she's really passionate about is encouraging more women to step into leadership roles within the cigar industry. It's something close to her heart, and she truly believes it's essential for progress. That's why she's a big advocate of the SOTL Global Movement. They've been making a real difference in empowering women to take charge in this industry. The SOTL Global Movement has given us a platform where our ideas and opinions are valued and respected. It's a game-changer!

“You know, they're not just talking the talk; they're walking the walk. They provide incredible mentorship opportunities, which have been invaluable in nurturing our growth and development.”

Leonor insists that the impact of the SOTL Global Movement goes beyond just showcasing the hard work women do at every level of the industry. It's a place where people from all walks of life come together, bond, and build connections, all while enjoying a cigar. It's like a big, supportive family that's making a real difference in our careers and lives. She's so grateful to be a part of it!
Through her passion, expertise, and dedication to empowering women in the cigar industry, Leonor Abzaradel has emerged as an inspirational figure. Through her work with NOVA Cigars and active participation in various industry movements, she continues to shape the narrative and drive positive change. Her story serves as a reminder that perseverance, open-mindedness, and a commitment to empowering others can lead to remarkable achievements. As she continues on her journey, Leonor Abzaradel paves the way for future generations, leaving an indelible mark on the world of cigars.

In the words of Leonor, "Enjoy your cigar your way, and let the world of cigars take you on a journey of flavor, culture, and camaraderie."

bottom of page