SOTL Global Movement continues developing a series of excellence partnerships with renowned cigar companies, organizations, and institutions from all over the world.
The SGM owns and operates the only Maestro Cigar Sommelier school, powered by a new academic agreement with the Tobacconist University.
The SGM Maestro School of Cigar Sommeliers is open to the public globally, providing present and also new aficionadas and aficionados with the gift of knowledge and education while they seek a Cigar Sommelier Certification
MAESTRO : a great or distinguished figure (noun); a teacher (Spanish noun).
Do you know everything there is about cigars & tobacco?
How do you create an amazing pairing with a cigar?
How can you understand cigar anatomy?
Are cigars a natural and artisanal product?
Can you pair cigars with food?
Does the right pairing make everything taste better?
Is aging important?
Wine, coffee or beer?
Price or quality?
How many species of tobacco?
Cognac, rum or bourbon?
How many interesting facts would you be able to discuss during a conversation?
How many pairs of hands touch your cigars before they make it in your humidor?
What is a Culebra?
The CCST Academic Curriculum is comprised of the Retail School, Cigar Fundamentals, and Pairing School. This curriculum is specially enhanced to focus on product knowledge/appreciation, upselling, retail best-practices, and customer service - without over burdening your employees with excessive or unnecessary information. Preparation and studying for the final exam is the equivalent of reading a seventy-five page booklet: it can be accomplished in a few hours. The Final Exam is 50 multiple choice questions and requires a 90% to pass.
A Cigar Sommelier Certification will enable all cigar lovers to learn the history of tobacco, figure out different ways to expand their palette, provide them with knowledge, give them ideas for conversations in cigar lounges, and in multiple industries, help them enjoy greater control and prestige in their career.
All aficionadas and aficionados who want to combine expertise and a passion for knowledge into a prominent role such as a Certified Cigar Sommelier Tobacconist, will garner a valuable credential that will enable them to enter a more fulfilling new phase in their lives and their love for tobacco, as well a possible new phase in their professional life.
The investment you make in yourself or your employees through our CCST Program will pay for itself immediately - the confidence and competence it will provide you and/or your sales people will increase sales and professionalism from day one. This is not an esoteric program with intangible benefits: it is a fundamental training program that is a bona fide competitive advantage.
The CCST Academic Curriculum is a distilled version of the TU Academic Curriculum. It is comprised of Retail School, Cigar Fundamentals, and Pairing School. This curriculum is specially enhanced to focus on product knowledge/appreciation, upselling, retail best-practices, and customer service - without over burdening your employees with excessive or unnecessary information. Preparation and studying for the final exam is the equivalent of reading a seventy-five page booklet: it can be accomplished in a few hours. The Final Exam is 50 multiple choice questions and requires a 90% to pass.
This professional certification is also designed to serve the hospitality industry, which includes fine dining establishments, golf/country clubs, event promoters, cigar clubs, casino lounges, and wine/liquor/cocktail bars and stores. The curriculum and final exam is tailored to meet the service needs of these organizations and customers
The SGM Mandate
At SOTL Global Movement, it is our mandate to research, learn, and teach. Our Vision of education is to build and project the credibility of the luxury tobacco industry in order to support cultural acceptance around the world. In that process, we create value for aficionadas and aficionados, consumers, retailers, and manufacturers while enhancing relationships, service, professionalism, credibility, and opportunities for the whole industry. Above all, we are preserving the luxury tobacco industry for generations to come.